Mulberry Alexa: The End Of An Era?

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IMAGE: MULBERRY

If the chatter on the internet is to be believed (and coupled with the fact that if you check out Mulberry’s online site you’ll only see 3 bags left), the days of the Alexa are numbered. Once the most sought-after of all bags ever made by the British accessories house during the tenure of then Creative Director Emma Hill, it was all I ever blogged about back in 2009 when it first came out, and it was all you guys ever asked about.

There was the Alexa in soft buffalo leather, which was then followed by variations in metallic leathers, tweed-embossed leather and even one which came in leopard prints. They made it big, they made it small, they made so many versions of it but nothing beat the original one in Oak leather that was priced at just GBP750 way, way, way back then.

Along the way, the IT bag became irrelevant, mainly because prices literally skyrocketed overnight after Mulberry decided that it had to aspire to be a luxurious leather house with equally eye-watering prices to match, and things took a turn for the worse, with Emma Hill’s departure happening soon after.

Today, under the tenure of current Creative Director Johnny Coca, it would make sense to discontinue the bag altogether since it a) wasn’t his creation to begin with and more likely, b) to align with his new vision for the brand. And it’s telling that the bag’s run will end soon, especially when a quick check online reveals only 3 styles left. Only the originals in Oak and Black are left and priced at GBP1100 each, with a third in woven raffia leather going for GBP1250. Nothing else is left, no mini bags, no oversized pieces, no wallets, nada, zilch, finito.

Which begs the question. While it is understandable for Mr Coca to do as he pleases since he is the one who will set the new creative direction, could it be a case of too fast, too soon? Or are you happy that it’s going to go on to bag heaven aka the deepest nether regions of your bag cupboard where all the discontinued/forgotten bags go to live out the rest of their lives? And if you have always wanted one but haven’t gotten around to buying one, would you do it now?

Tag: Mulberry Alexa

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