Mulberry Alexa: The End Of An Era?

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IMAGE: MULBERRY

If the chatter on the internet is to be believed (and coupled with the fact that if you check out Mulberry’s online site you’ll only see 3 bags left), the days of the Alexa are numbered. Once the most sought-after of all bags ever made by the British accessories house during the tenure of then Creative Director Emma Hill, it was all I ever blogged about back in 2009 when it first came out, and it was all you guys ever asked about.

There was the Alexa in soft buffalo leather, which was then followed by variations in metallic leathers, tweed-embossed leather and even one which came in leopard prints. They made it big, they made it small, they made so many versions of it but nothing beat the original one in Oak leather that was priced at just GBP750 way, way, way back then.

Along the way, the IT bag became irrelevant, mainly because prices literally skyrocketed overnight after Mulberry decided that it had to aspire to be a luxurious leather house with equally eye-watering prices to match, and things took a turn for the worse, with Emma Hill’s departure happening soon after.

Today, under the tenure of current Creative Director Johnny Coca, it would make sense to discontinue the bag altogether since it a) wasn’t his creation to begin with and more likely, b) to align with his new vision for the brand. And it’s telling that the bag’s run will end soon, especially when a quick check online reveals only 3 styles left. Only the originals in Oak and Black are left and priced at GBP1100 each, with a third in woven raffia leather going for GBP1250. Nothing else is left, no mini bags, no oversized pieces, no wallets, nada, zilch, finito.

Which begs the question. While it is understandable for Mr Coca to do as he pleases since he is the one who will set the new creative direction, could it be a case of too fast, too soon? Or are you happy that it’s going to go on to bag heaven aka the deepest nether regions of your bag cupboard where all the discontinued/forgotten bags go to live out the rest of their lives? And if you have always wanted one but haven’t gotten around to buying one, would you do it now?

Tag: Mulberry Alexa

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Mulberry Cheyne Flap Bag Reference Guide

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Introducing the Mulberry Cheyne Bag. This newest flap from Mulberry is from the brand’s Fall/Winter 2016 Collection. The Cheyne has dual chain and leather straps that can be adjusted to your preferred length. It can be carried over the shoulder or across the body. It has brass component finish and the clasp closure features the Mulberry signature. The interior is made of suede and which has one main compartment and one internal zip pocket. Aside from the flap bag, it is also available in clutch and wallet.

Style, Price & Size

Style


Size

Mulberry Smooth Calf Cheyne Bag
7 ½” H x 11 ½” W x 4 ¼” D
Mulberry Python Cheyne Clutch Bag
4 ¾” H x 7 ½” W x 1 ¾” D

Gallery

Mulberry Black Smooth Calf Cheyne Bag

Mulberry Clay Smooth Calf Cheyne Bag

Mulberry Rust Smooth Calf Cheyne Bag

Mulberry Black Python Cheyne Clutch Bag

Tag: bag Mulberry Flap Cheyne

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Mulberry Lily Chain Flap Bag: Mini versus Small size

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Introducing more colors available in the classic Mulberry Lily flap in the mini size. The great part about this smaller size is that it comes in a very nice price point at only $590 USD. The mini size is slightly smaller at 6″ compared to the next available size at 8″. For Spring 2015 it comes in an array of bright colors from Daffodil Yellow, Mandarin Orange and Red Coral to name a few. The interior of the mini features three credit card slots and a very roomy microfiber interior. The next largest available size is almost 100% of the mini size at $1,100 USD and $1,430 USD for Small and Medium.

The mini Lily is currently available online at Mulberry in a variety of new colors and also at the new Shop at Spotted Fashion.

Style, Price and Size

Style Price Size
Mulberry Lily Mini Bag $590.00 (USD) 4.25″ x 5.75″ x 2.5″
Mulberry Lily Bag Size Comparison

Tag: bag Mulberry Flap Chain Lily

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Mulberry Might Be Trying to Hire Céline’s Accessories Design Director

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Mulberry-Cara-Delevingne-Bags

Word on the street is that there might finally be some good news in the pipeline forMulberry. The struggling British brand, which has been without a creative director since fan-favorite Emma Hill left over conflicts with former CEO Bruno Guillon, is reportedly eying Johnny Coca, head of accessories design at handbag wunderkind Céline.

Coca’s been at Céline since 2009, and in that time, he’s overseen the design of handbags and shoes that have launched countless trends, from flared gussets to slip-on skate sneakers. He’s done it in the shadow of Phoebe Philo, though, and a mid-range, handbag-reliant brand like Mulberry would be a great spot for someone in Coca’s position to take the spotlight. Anouck Duranteau-Loeper, his colleague at Célineleft for Paco Robanne late last year.

No matter what the bags ended up looking like, such a move would certainly reinvigorate Mulberry; not only would it be a bright spot on which to build PR momentum, but it would ignite consumer interest in a way that few other hires might. Céline’s bags fly off shelves, even though it’s been a couple seasons since the brand introduced a bonafide hit, and Mulberry has plenty of fans remaining who would be thrilled to see the brand return to form.

According to Vogue UK, Blue Farrier, who recently left her post at Issa, and Hannah MacGibbon, who helmed Chloé prior to current creative director Clare Waight Keller, are also on the short list of potential contendors behind Coca. It’s unclear if Farrier has the accessories acumen that would be necessary at a brand like Mulberry, although MacGibbon’s tenure at Chloé did include several popular and profitable bags, like the Paraty and Marcy.

Who would you like to see at Mulberry’s helm?

  • Amazona

    There’s only one Emma Hill. The Mulberry signature style has been altered so much after her departure it’s hard to recognize as the same brand…

  • XXL

    I agree with Amazona. Based on what I know from the works of these named designers, I think Marcy is the most relevant to Mulberry so I vote for MacGibbon.

    • XXL

      I also didn’t think Cara was the right model to represent Mulberry. She should be with Alexander Wang if anything. How do you go from Alexa to Cara? Cara is the cool badass Nasty Gal kinda chick and Mulberry is like the hipster of the brand name world. It just didn’t really make sense to me.

Tag: Mulberry

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For Spring 2015, Mulberry Gets Its Groove Back

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Mulberry Spring 2015 Bags 3

Mulberry’s various and sundry corporate challenges are well-documented and yet to be resolved, but London Fashion Week waits for no brand. For Spring 2015, the brand soldiered forth in a more subtle way than it has in recent years. Instead of a big production with global It Girl and brand ambassador Cara Delevingne, Mulberry put on a subtle presentation full of the kinds of pieces that made people Mulberry fans in the first place.

There were a few of the company’s popular Bayswater bags on display in preppy, spring-appropriate finishes and colors, but the star of the show was a pared-down, chain-strapped shoulder bag called the Delphie, which Mulberry claims can be worn six ways but is probably most recognizable as a small shoulder bag that can be easily converted into a medium-size clutch. Instead of the signature large turnlock closure, it featured a smaller, more modern metal button that, while bearing the Mulberrylogo, was less in-your-face than the Mulberry of the recent past.

Check out the collection below; are you feeling this scaled-back vibe?

Tag: Mulberry

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Mulberry Got Cara Delevingne a Handbag Cake for her Birthday

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Mulberry Cara Delevingne Handbag Cake

Yesterday was Cara Delevingne’s 22nd birthday, and considering that she’s an international It Girl and supermodel from a well-to-do London family, you’d be excused for not knowing exactly what to get her. Mulberry, the brand that loves Cara the very most, did not seem quite so stumped; it got her an edible Mulberry Cara Delevinge Bag, bathed in black fondant.

In this post-Cake Boss world, everything has the potential to be an object that is also a cake, and handbags, with their generally blocky shapes, are relative child’s play to the stunt bakers of the world. Even so, this cake is a particularly good example of the genre; when it first appeared on Mulberry’s Twitter account, I had to look at it very closely to make sure my eyes weren’t deceiving me.

They weren’t. The cake is, of course, modeled after Mulberry’s yet-to-hit-stores collaboration with Delevingne, which mostly involves adding quilting (and sometimes backpack straps or studs) to Mulberry’s popular Bayswater shape. Mulberry and Delevingne are currently in the middle of a huge publicity tour for the bags, so here’s hoping they show up in stores soon.

If you were going to get a handbag birthday cake, which bag would you choose?

Tag: Mulberry

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